From the Press Room

Imperial Toy Launches Disney D-Lectables this Fall at Toys R Us, Target, Kmart and More

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Imperial Toy®, the global leaders in licensed and non-licensed bubble, outdoor and novelty toys, has collaborated with Disney to create D-Lectables, an innovative new collectible based on beloved Disney characters, reimagined as miniature sweet treats. Each D-lectable separates into 4 interchangeable elements that snap together, creating hundreds of unique configurations to build and collect!  Disney D-Lectables will be available this fall at Toys R Us, Target, Kmart and more!

D-Lectables collection 1 consists of 12 favorite Disney characters such as Mickey Mouse, Minnie Mouse, Tinker Bell, Winnie the Pooh, Cinderella, and more in the form of ice cream, milk shakes and cupcakes. Each character separates into 4 interchangeable Disney sweet treat themed pieces: base, filling, frosting, and topping!   Use your imagination to mix and match elements from different characters!

“The mini collectible market has been waiting for something innovative,” said Irina Clavin, Director of Marketing, Imperial Toy.  “The D-Lectables concept is new; with ongoing play value that expands the imagination. With the incorporation of classic Disney characters, it’s icing on the cupcake.”

"Disney produces memorable content with unique, relatable characters that lend themselves perfectly to children’s toys. With D-Lectables, we are able to bring a fun new spin on Disney characters for Disney fans, both old and new.” said Lee Loetz, Senior Vice President, Creative, Imperial Toy. “We are very excited to launch these timeless mini toys and see the joy children and families have while collecting them!"

D-Lectables are available for purchase in blind bags or deluxe collection packaging, featuring bonus mystery pieces.  Collect all 12 characters in the Deluxe Collection to create four D-Lectables!  

For more information on D-Lectables™, please visit www.DLectables.com, or www.ImperialToy.com.