Privacy Policy

Imperial Toy Network of Websites Privacy Policy

Imperial Toy, LLC. (“Imperial,” "Imperial Toy," “Us,” “We,” the “Company”), the operator of the network of web sites (the “Website” or “Site) has created this privacy policy to demonstrate our firm commitment to protecting your profile information and informing you about how we handle it. This privacy policy only applies to transactions and activities in which you engage, and data gathered, on the Site and does not apply to any other web site or offline point of contact between Imperial Toy, or any other company, and consumers. Your access and use of the Site constitutes your understanding and acceptance of this Policy and of Imperial’s collection and use practices. If you do not agree with the Policy, please do not access the Site.

Imperial may amend this Policy at any time without specific notice to you. The most recent form of this Policy will be posted at all times on the Site, and you should review this Policy each time upon visiting the Site. This privacy policy was last revised on October 16, 2015. Each time you visit the Site or provide us with information, by doing so you are accepting the practices described in this privacy policy at that time.

Your IP Address

Like most websites, each time you visit the Site, we automatically collect your IP address and the web page from which you came. In order to administer and optimize the Site for you and to diagnose problems with our Site, we use your IP address to help identify you and to gather broad demographic information about you.

We collect and store statistics and other information about the online activities of our visitors on an aggregated (collective) basis. We use your IP address, which is assigned to your computer by your ISP, to help diagnose problems with our server and to administer our Web site. Your IP address, HTTP protocol elements, and computer information are used to gather broad demographic information. We use cookies to deliver content specific to your interests, to save your user ID so you don't have to re-enter it each time you visit our site, and for other purposes. We also track the number of people who view each page to learn which features are the most popular. But in these, and almost all other instances, we do not obtain personally identifiable information about you.


Like most websites, the Site uses cookies to keep track of your purchases and other activity on the Site and enhance your experience on the Site. We also use cookies to deliver content specific to your interests, to save your password, and if you choose, to save other personal information so you do not have to re-enter it each time you visit the Site. If you wish to disable these cookies, the "help" portion of the toolbar on most browsers will tell you how. However, if you set your browser to disable cookies, you may not be able to access certain areas or features of the Site.

Imperial Toy does not collect information passively through cookies or other tracking mechanisms except in the circumstances described above. Cookies DON'T contain any personal information about a specific user. We don't use cookies or other non-consensual methods to take personally identifiable or online contact information about you or your family from your computer. Cookies are also not used to collect information specifically about you or your family for sharing with third parties.

We may display advertising on our site. These ads may contain cookies. While we use cookies in other parts of our Web site, cookies received with banner ads may collect anonymous preference and interest visitor information. This information is used to create anonymous interest profiles. This information does not include and is never merged with personally identifiable information (such as name, address or email address) or any information that is considered sensitive or controversial or that would compromise your privacy. These profiles are used to tailor site content, promotions and advertising and to perform market research.

Information We Collect From You

In order to operate the Site and provide you with information on products and services that may be of interest to you, we may collect profile information (i.e. information that could be used to contact you such as full name, postal address, phone number and email address), demographic information (e.g. age, zip code, city, gender, household income, purchase history information and age), and public information.

In those instances where we do collect personally identifiable information, it is only to improve your experience on our site. Examples of voluntarily submitting personally identifiable information include our polls, entering sweepstakes or contests, filling out the registration page, sending us feedback or posting in our chat rooms or message boards.

Tracking how users interact with our site helps us to develop new features and content. We use this data to tailor the visitor's experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences. This information is shared with advertisers only on an aggregate basis that is, never containing any personally identifiable information.

In the event of a complaint, we may also receive personally identifiable information about you from other users or third parties who may communicate information to us about you in relation to that complaint.

Information Other Web Sites Collect From You

On the Site, we may place links to other web sites operated by other parties. When you click on these links and visit these other web sites, you need to be aware that we do not control these other web sites or these other web sites' business practices, and that this privacy policy does not apply to these other web sites. Consequently, the operators of these other web sites may collect different kinds of information about you, and may use and disclose that information in different ways than we would if it were collected on the Site. We encourage you to review their privacy policies and we remind you that we will not be responsible for their actions.

How We Use Your Personal Information

Imperial Toy doesn't require anyone to share any personal information about themselves in order to enjoy our web site. That means you can visit our site without any need to register with us. However, our sites contain special sections and privileges for members that register (such as but not limited to sweepstakes, newsletter, special offers, advertisements for new or existing products, etc.). The personal information we ask for is usually first and last name, mailing address, age, phone number and an email address. See below for how we use this information. If you do not wish to receive such communications and product information from Imperial Toy at any time, just email us at Our mailings and emails will also include instructions regarding how you can opt-out of these communications.

Our site's registration form requires users to give us contact information like your name and your postal and e-mail address. This is for personalization purposes as well as to generate a unique identifier that allows us to contact you if you receive our newsletter or to tell you that you have won one of the sweepstakes offers available to registered users. Additional demographic and preference information (like birthday, profession, children in household, or reason for using the Site) is to help us customize your experience and develop new features that are most relevant to our users. We use customer contact information from the registration form to send the user information about our company and promotional material from some of our partners if the customer indicates a desire to receive such information.

If Imperial Toy believes that anyone's behavior on our site may damage us or anyone else, we may disclose the relevant personal information in order to prevent this harm. In that case, we might try to identify the wrongdoer, contact them or bring legal action against them. We may also disclose personal information if we believe that the disclosure is required by law, or in response to a legal request.

How Your Personal Information May be used by Third Parties

With your permission, Imperial Toy may provide your information to outside companies that offer products or services that may be of interest. Should you wish to change this preference, send an email

By electing to receive communications (such as emails or newsletters), or electing to participate in contests, sweepstakes, or other programs, offered by third parties on the Site, you consent to our providing your profile information to those third parties. Third parties may use your personal information in accordance with our contractual arrangements with such third parties and in accordance with their own privacy policies, over which we have no control, and you agree that we are not responsible or liable for any actions or omissions of a third party.

You will need to contact those third parties to instruct them directly regarding your preferences for the use of your personal information by them. Additionally, you agree that we will have the right to use and disclose all such information you submit in the same manner in which we use and disclose all other information you submit. Your profile information may be passed on to a third party in the event of a transfer of ownership or assets, dissolution, or a bankruptcy, of Imperial Toy.

In special circumstances, Imperial Toy may give other companies access to our information database, but only if necessary to allow them to provide database or server maintenance or security, help us process and fulfill orders or requests, or provide other similar services to Imperial Toy. If we do provide access, we require those other companies to sign confidentiality agreements promising to keep secret any information they see.

How We Use Demographic Information

We use demographic information to tailor the Site and communications to the interests of our members and visitors. We may share anonymous aggregate demographic information with advertisers and other third parties so that they can tailor their advertisements and communications to the appropriate audience.

We may share personal customer information with our agents, representatives and trusted service providers for the purpose of assisting us in delivering our website content, sending email about your Imperial Toy registration or other information you have elected to receive, fulfilling customer orders; administering contests or sweepstakes, providing customer service; enhancing and improving customers' shopping experiences; and completing credit card transactions. These third parties are not allowed to use this information for any purpose except providing these services on behalf of Imperial Toy. We may also share personal customer information with law enforcement officials in the investigation of alleged unlawful activities related to the use of our site. We will have no legal liability for such disclosures.

Our online surveys and contests ask users for contact information (like addresses). We use contact data from our surveys to send the user information about our company and promotional material from some of our partners. The user's contact information is only used to contact the user when necessary. However, on particular pages where we ask for your personally identifiable information, we may explicitly tell you that the data we are collecting on that page will be shared with third parties, in which case those disclosures shall override anything to the contrary in this policy. For example, before you submit answers to questions we ask in an advertiser-sponsored promotion, we will tell you that your answers will be shared with that advertiser. Users may opt-out of receiving future mailings; see the choice/opt-out section below.


Our site requires you to opt-in to receiving any information from us or our partners. We also provide you with the opportunity to opt-out of receiving any future communications from us and our partners at any time. If you want to remove your information from our database and not receive future communications or registration-required service(s), please send an e-mail to, or alternatively, go to your membership account page and change your e-mail preferences.

How You Can Access Your Information

If you create an account using the Site, you have the ability to review and update your personal information within the Site by opening your membership account page. More information about how to contact us is provided below. You also may close your account at any time by sending an email to If you close your account, we may retain certain information associated with your account for analytical purposes and recordkeeping integrity, as well as to prevent fraud, enforce our Terms of Use, take actions we deem necessary to protect the integrity of the Site, or take other actions otherwise permitted by law. In addition, if certain information has already been provided to third parties as described in this Policy, retention of that information will be subject to those third parties’ policies.

Visiting the Site From Outside the United States

If you are visiting the Site from outside of the United States, please be aware that your information may be transferred to, stored, and processed in the United States and globally where our servers are located and our central database is operated. By providing your information, you understand and agree that your information may be transferred to our facilities and to those third parties with whom we share it as described in this privacy policy.

No Rights of Third Parties

This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the website.

Note to Parents

The Site has been developed to be an enjoyable experience for children (and adults) of all ages. The purpose of this Policy is to help you understand some of the information contained on the Site and how the Site operates. Please discuss this Policy with your children so that they will better understand how to interact with the Site and what information they can and cannot provide. If you have any questions or comments about this Policy, or for any other questions, please send an email to

Children's Guidelines (Including ALL Persons Under 13 Years of Age)

Children's privacy is of primary concern to us.

  • The Site does not knowingly collect any online or offline personal or contact information (personal information) from children.
  • The Site does not knowingly distribute to third parties any personal information of children.
  • The Site does not require a parent or guardian to provide us with more information than is reasonably necessary to enroll a child under the age of 13 in an activity as a condition of participation.
  • The parent or guardian from which the information is collected can review any previously-provided contact or other personal information of children and can ask to have it deleted.

More About Children’s Privacy:

Imperial may collect and store contact or other personal information about children under 13 years of age ("children" or "child") if this information is submitted by the parent or guardian in connection with any of our website registrations. By providing contact or other personal information to Imperial, the parent or guardian consents to this information being collected and stored. To determine who is younger than 13 years old and whether that person is allowed to register for an account, we ask all prospective registrants to submit their date of birth. Those users that indicate they are less than 13 years of age are not allowed to create an account. When provided by the parent or guardian, Imperial may collect and store the following types of personal information about a child under 13: name, email address, parent's or guardian's name, and parent's or guardian's email address. Imperial may also collect the child's mailing address when necessary to fulfill a transaction, such as sending the winner of a contest or sweepstakes the awarded prize. Imperial may also collect demographic information about a child such as the child's date of birth, gender, toy and game ownership and other preferences, and combine such information with the child's personal information. Imperial will only collect this information if it believes that it is voluntarily submitted to us by the child's parent or guardian.

Once collected, a child's contact or other personal information may be used to: (a) fulfill a transaction, such as to ship to the winner of a contest or sweepstakes the awarded prize, or (b) send the child requested promotional materials, including information about new products, contests, features and enhancements, special offers, and other events of interest (such as Birthday Club emails). We may also use the information for our internal marketing and demographic studies so that we can improve the products and services we provide our visitors in order to better meet their needs, or as otherwise described in this Policy.

Our Security Precautions, Location of Information

The Site has security measures in place to protect against the loss, misuse and alteration of the information under our control. Your information may be transferred to and maintained on computer networks which may be located outside of the state, province, country or other governmental jurisdiction in which you reside, and the countries in which these computer networks are located may not have privacy laws as protective as the laws in your country.

This site uses SSL (secure server software) that encrypts all the personally identifiable information passing back and forth between your computer and our server during registration and online purchase.

We understand that you might be concerned about buying online. That is why your security at our site uses encryption technology, which scrambles your credit card number and your other personal information to prevent the viewing of that data by anyone other than Imperial Toy. We also strive to maintain the security of information stored on our servers to protect against unauthorized access to your personal information.

Unfortunately, no data transmission over the Internet can be guaranteed 100% secure. We recommend that you never reveal your user ID to anyone. The privacy policy described here applies only to Imperial Toy network of sites, and not to other companies' or organizations' web sites to which we link to, or which link to us.

Thanks for reading our privacy statement. We hope you have a better understanding of the many activities offered on our Web sites and the ways in which we really are committed to safeguarding online privacy. Remember, we may change our policy from time to time. When this happens we will notify you of the new policy by posting it on our sites.

If you have any questions or concerns about this privacy policy, the practices of the Site, or your dealings with the Site, you can contact us at . You can also send us mail to: ATTN: Privacy Policy, Imperial Toy, 16641 Roscoe Place, North Hills, CA 91343.

Imperial Toy, LLC
Customer Service