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Imperial History

Founded in 1969, Imperial Toy LLC is the worldwide leader in the sale and manufacture of Bubbles and Novelty Toys. Our brands include Super Miracle® Bubbles, Miracle®Bubbles, Buddy-L®, Legends of the Wild West®, Cap Cars ®, Googly ®, Optrix ® and Runway Pink™. Our licenses include Nickelodeon®, SpongeBob SquarePants®, Dora the Explorer™, Go, Diego, Go!®, Backyardigans®, Ni Hao Kai Lan ®, Little Tikes®, Marvel ®, Strawberry Shortcake ®, Care Bears ®, Transformers ®,Thomas the Tank Engine®, Batman®, Ford® and Jeep®. Imperial distributes products in over 50 countries worldwide, from locations in Hong Kong, Memphis, TN, and San Diego. Imperial has offices in Los Angeles, Hong Kong, and Modena, Italy.

Imperial Mission

At Imperial, our Mission is to be First in Fun!

  • First in Fun products for kids of all ages
  • First in Category sales in which we compete
  • First in Customer Satisfaction
  • First to Market with the most innovative new toys

Imperial Philosophy

  • Dependability: Build trust by consistent results
  • Service: Create a service oriented culture
  • Value: Make products that surpass the value expected by retailers and consumers
  • Change: Be at the forefront of change in all areas of business

Imperial Values

  • People:
    • Hire and retain the most talented people in all areas
    • Think like an owner with a passion for the business
    • Do everything with integrity
    • Build diverse staff with unique backgrounds and perspectives
  • Product:
    • Always delight consumers with innovative low cost-high value products
  • Process:
    • Meet and exceed customer expectations with efficient and effective processes
    • Break the rules when needed - customers come first
  • Sales:
    • Create a culture about driving sales and profits

Imperial Global Commitment

At Imperial, our goal is not only to manufacture and sell innovative and creative toys, it is to sell and manufacture them responsibly. We are committed to best practices in sustaining the environment, and manufacturing safe products.

  • Recycling and reuse of paper at corporate headquarters
  • Launching sustainability initiative in partnership with major retailers, to reduce the amount of packaging materials used across all categories and products
  • WEEE compliant for European product
  • First ever 100% recyclable PET bubble bottle launched in 2007
  • Imperial toys are tested to the highest standards of local, regional and worldwide testing standards, including:
    • ASTM
    • EN-71
    • RoHS compliant
  • Imperial is extremely proactive in the area of ethical (social) audits of factories
  • We have dedicated staff in the USA, Hong Kong and China dedicated to Social Audit compliance
  • ICTI member since 2005
The Toy Bank

Imperial Philanthropy

Kids are our business, and Imperial makes it our business to support kids in need. Imperial Toy LLC proudly contributes to numerous local and national charities annually. We are a proud member of the Toy Industry Association Toy Bank. To find out more, send us an e-mail at donation@imptoy.com.

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